Finextra reports about an initiative of the Swedish payment solution provider Klarna:
Buy now, pay later giant Klarna is to provide shoppers with carbon footprint calculation tools from Mastercard-backed Doconomy to measure the emissions generated by their purchases.
Every purchase made through Klarna’s payment methods will include a carbon footprint measured by Doconomy’s Åland Index**, reaching up to 90 million Klarna customers
Is this a perfect deflection of a company that lives of potentially irresponsible consumption? I don’t know. We might still get the impression that more is possible than what we see now. If Klarna can do it, why would other companies not be able to identify and communicate carbon footprint on products?