Jointly with the Center for Academic Spin-Offs Tyrol (CAST) we organize a workshop about idea generation and idea evaluation for the Tiroler Zukunftsstiftung. Target audience are innovation managers and interested employees of companies associated with the Tyrolean Cluster Initiative.
Content of the workshop is the idea generation and idea evaluation in the early phase of the innovation process, introducing some of the common creativity techniques as well as internet based versions of brainstorming (www.brainr.de). Using an artificial case participants explore their own creativity and generate ideas to develop product ideas for the given case company. The ideas generated in the creativity session are evaluated in the evaluation session after introducing a set of methods for idea evaluation.