As a part of our work package for the FIDIAS project funded by the Alpine Space framework we have developed extensive course material for business plan development.  We specifically tailored the material to fit organizations that want to support SMEs in writing business plans.

To double check that the learning effort has been fruitful we included extensive interactive testing in the course material.

If you have problems answering one of the following questions you might want to approach us and – based on your fit to the project – we are happy to support you with the developed material. Note it is a multiple choice test.

Which statement is correct?

  1. Business plans are written to raise finance only.
  2. Business plans help you understand an opportunity.
  3. Business plans are used to recruit partners and employees.
  4. Business plans are written to monitor progress.

Which statement is correct?

  1. The executive summary is an introduction to your business plan.
  2. The executive summary needs to convince on its own.
  3. The executive summary depicts your story on 2 to 3 pages.
  4. The executive summary should be written first.

Which statement is correct?

  1. Product variants that are gradually offered on the market can help to retain the attractiveness of your offering.
  2. Legal parameters and IP protection do not form part of the business plan.
  3. Your offering does not have to be superior to existing solutions.
  4. Pilot customers and a prototype make investors feel confident.

Which statement is correct?

  1. Market positioning forms the basis for market segmentation.
  2. Competition threatens from substitutes, existing companies, as well as new entrants.
  3. Strategic positioning means to convey a value package that fits the customers’ needs and is well distinguished from the competitors’ offers.
  4. Competition profiles relate the strengths and weaknesses of your company to the opportunities and threats of the market.