Also the Austrian business weekly Format features Bernhard Dachs' of AIT foresight and policy development and my analysis. The paper that this refers to can be found here.
Today the study "The Effects of Production Offshoring on R&D and Innovation in the Home Country" by Bernhard Dachs of the Austrian Institute of Technology and myself was published online. A strong innovation performance based on R&D, product development and the implementation of advanced production technologies is key for the long-term competitiveness of European economies. This [...]
It seems that more often than not, even when design and innovation are mentioned together, there is no genuine design orientation behind innovation. Sometimes however, design and innovation are the basis of a successful business model.
"Design-orientation has to be integrated into any corporate strategy" says Rudolf Greger. From this follows immediately that design-orientation has to be integrated into the innovation process.